Messages
1/12/2024
9 : 4
The biggest difference between the Creator Economy and traditional media
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to
1/10/2024
1 : 24
How publishers should respond to declining Google traffic
PLUS: Another Substack writer joins the $1 million club
1/5/2024
22 : 24
The Messenger didn't learn the media lessons of the 2010s
PLUS: Private equity backlash is fueling a local news resurgence
1/3/2024
1 : 4
Why a news bundle will never save the media industry
PLUS: Why publishers are doubling down on live events
12/15/2023
21 : 44
Yet more evidence that Meta doesn’t understand the Creator Economy
PLUS: How Google's generative AI will impact search traffic
12/15/2023
13 : 26
How a former travel journalist built a paid membership community for the PR industry
Kelsey and Derrick Ogletree designed Pitchcraft to serve as a liaison between PR consultants and journalists.
12/12/2023
21 : 24
Morning Brew’s brilliant YouTube strategy
PLUS: Print magazines are the new vinyl?
12/8/2023
20 : 54
How healthy is the podcast industry?
PLUS: The enduring legacy of Morning Brew and The Hustle
12/5/2023
22 : 14
Are LinkedIn newsletters worth the investment?
PLUS: Reddit's increasing importance as a traffic driver
12/1/2023
21 : 34
What’s going on with Google traffic to publishers?
PLUS: Substack moves in on Patreon's turf
12/1/2023
1 : 44
How Living Cozy leveraged product reviews to build a successful ecommerce business
Founder Ash Read explained how he built up search authority in a crowded content niche.
11/28/2023
20 : 44
The oversaturation of “Morning Brew for X” newsletters
PLUS: It's time for publishers to outsource their subscriptions to Facebook
11/21/2023
20 : 14
Are video podcasts worth the time investment?
PLUS: How new literary stars are minted
11/17/2023
21 : 4
Freelance journalism doesn’t pay
PLUS: Why so many publisher ecommerce verticals produce such mediocre results
11/17/2023
2 : 55
How Freetrail carved out a media niche for one of the country's fastest-growing sports
Ultra marathoner Dylan Bowman grew a highly diversified company on the back of his personal brand.
11/14/2023
19 : 4
The advertising recession is over
PLUS: The internet is a video-first medium now
11/10/2023
21 : 44
Was Jezebel a victim of keyword blocking?
PLUS: Writing fiction doesn't pay
11/7/2023
20 : 34
A better alternative to micropayments
PLUS: The platforms aren't the only ones to blame for declining publisher traffic
11/7/2023
1 : 44
How the Sunday Long Read newsletter built a thriving membership by curating longform journalism
Don Van Natta Jr. and Jacob Feldman grew the newsletter to over 25000 subscribers.
11/3/2023
19 : 44
Did The Verge figure out a great way to increase homepage traffic?
PLUS: More content = more traffic